September 14, 2010

Time: 5:30 p.m. – 8:00 p.m.

The Centre for Sustainability and Excellence (CSE) and the Sustainable Business Network of Washington (SB NOW) are proud to present:

“Green Marketing vs. Green Washing: Even good intentions in marketing are being met with lawsuits and regulatory fines.”

Join the CSE and SB NOW, along with a panel of experts, to discuss Green Marketing and how to avoid the dangers of Green Washing. False or loose “green” claims made by companies regarding the environmental impacts of their products or services do not necessarily involve a purpose to deceive. Being guilty of Green Washing can depend greatly on what the consumers perceive the green claim of products or services to mean. The creation of vague or broad environmental claims by companies, featured on products or websites, are subject to fines and lawsuits by regulatory agencies and competitors in the market.

Come hear industry and regulatory experts discuss how to avoid the pitfalls of Green Washing, and create a strategy for communicating the environmental impacts of your company’s products and services.

Food and beverages will be served during the breakout networking session, towards the end of the event.